Blue Marlin

Lookbook and Campaign is photographed by @bekagulva

Kids in star print set and hat is photographed by @louisa_s

About Brand

Born in the 90s in post-Soviet Georgia, I grew up in an environment where opportunities for children to enjoy shopping were limited, and choices of brands and styles were few. The economy was challenging, and yet, I found joy in wearing bright, colorful clothes. Although the surroundings were not as developed as in other countries, this fostered a big dream - especially during those formative years spent watching Disney movies and playing with Barbie dolls.

As Georgia gradually developed in my late childhood, my desire for clothes deepened, fueled by magazines and German catalogues I would pore over - images of styles I still remember vividly, styles I still wish to wear. Now, I am fortunate to have access to everything I once longed for, but somehow, the joy has faded because I already have it all around me.

This brand is for that little kid I used to be -  the one who loved bright colors and wild imagination but didn’t always find her place. She’s still hiding inside me, and making this has been like playing hide and seek with her.

It’s funny how creating something like this helps me find her again, even if just for a moment. That joy, that innocence - it’s what keeps me going.

And I think, if I can make clothes that let kids be themselves - playful, bold, unique - maybe I’m helping her stay a little longer. Because sometimes, all you really need is to hold onto that childhood magic.